Pennsylvania State University, or more commonly known as Penn State, is one of the largest public research institutions in the United States with an enrollment of over 100,000 students. To stand out among other universities, Penn State has invested in their video production team. The Donald P. Bellisario College of Communications is one of the best places at Penn State to learn about video production, and the video production team is top-notch when it comes to creating eye-catching videos for the Penn State website and social media channels.
The video production team at Penn State specializes in short, documentary-style and narrative videos, as well as commercials for the university's website and social media channels. With the rise of social media platforms like Facebook, Instagram, and YouTube, Penn State has realized that video content is an essential tool to connect with their audience. Gone are the days when institutions could rely on word-of-mouth and print media to advertise their programs and services.
When it comes to search engine optimization (SEO), a keyword approach is crucial. Penn State uses the keyword "PSU" to represent the university in search engines. Content creators use this keyword to optimize their content and make it more visible in search engine results pages (SERPs). It is important to note that when creating content, it should be relevant and provide value to the target audience. Otherwise, even with the right keywords, content will not rank high.
One of the best examples of Penn State's video production team is their "Hi, We Are" videos series. These short videos showcase the diversity of Penn State students and their backgrounds. Each video features a student introducing themselves and giving a brief summary of their life story. These videos have garnered a lot of attention, with thousands of shares and views on social media platforms.
Another great example of Penn State's video production is their event coverage videos. Penn State hosts various events throughout the year, and the video production team does an excellent job of capturing the essence of the event in a few minutes. For example, Penn State's Homecoming Parade, a longstanding tradition among Penn Staters and the community, is a significant event that attracts thousands of people every year. The video production team captures the highlights of the parade, including the floats, the marching bands, and the crowds' energy.
Overall, Penn State's video production team is doing an exceptional job of creating content that engages and connects with their audience. With the university relying more on online communication, video content has become more critical than ever. Penn State's video content is not only visually stunning but more importantly, tells the story of the university and the students. These videos successfully transform the brand of Penn State into a relatable and personable entity.
In conclusion, video content is an essential tool for modern-day communication, and institutions like Penn State have fully embraced it. With a talented and dedicated video production team, Penn State produces high-quality and compelling videos for their website and social media channels. For universities looking to stand out from the competition, investing in video content is the way forward. By creating video content that is relevant and has value, institutions can build connections with their audience and promote their brand.